The effect of public commitment on resistance to persuasion: The influence of attitude certainty, issue importance, susceptibility to normative influence, preference for consistency and source proximity

International Journal of Research in Marketing

Volumn 26, Issue 1, 2009, Pages 60-68

  Gopinath, Mahesh ^a   Nyer, Prashanth U ^b  

^a OLD DOMINION UNIVERSITY   (United States)

^b CHAPMAN UNIVERSITY   (United States)

Author keywords

Attitude change; PFC; Public commitment; SNI

Indexed keywords

EID: 60549089346     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2008.08.003     Document Type: Article

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