Reaching the unreachable: Resolving globalization vs. localization paradox

Journal of Creative Communications

Volumn 3, Issue 2, 2008, Pages 209-230

  Bhatia, Tej K ^a   Bhargava, Mukesh ^b  

^a SYRACUSE UNIVERSITY   (United States)

^b OAKLAND UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 60149086986     PISSN: 09732586     EISSN: 09732594     Source Type: Journal    
DOI: 10.1177/097325860800300205     Document Type: Article

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