Bilingualism in the Global Media and Advertising

The Handbook of Bilingualism

Volumn , Issue , 2008, Pages 512-546

  Bhatia, Tej K ^a,b   Ritchie, William C ^a  

^a SYRACUSE UNIVERSITY   (United States)

^b S I Newhouse School of Public Communications   (United States)

Author keywords

Advertising; Bilingualism; Global media; Globalization; Language mixing

Indexed keywords

EID: 84890726132     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9780470756997.ch20     Document Type: Chapter

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