Do media consumers really dislike advertising? An empirical assessment of the role of advertising in print media markets

International Journal of Industrial Organization

Volumn 27, Issue 2, 2009, Pages 292-301

  Kaiser, Ulrich ^a,b   Song, Minjae ^c  

^a UNIVERSITY OF ZURICH   (Switzerland)

^b Centre for European Economic Research   (Denmark)

^c UNIVERSITY OF ROCHESTER   (United States)

Author keywords

Advertising; Mean Group Estimation; Media markets; Nuisance; Random coefficients model; Two sided markets

Indexed keywords

ARCHITECTURAL DESIGN;

ADVERTISING; MEAN GROUP ESTIMATION; MEDIA MARKETS; NUISANCE; RANDOM COEFFICIENTS MODEL; TWO-SIDED MARKETS;

MARKETING;

EID: 59349114880     PISSN: 01677187     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijindorg.2008.09.003     Document Type: Article

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