Structural equation model for effective CRM of digital content industry

Expert Systems with Applications

Volumn 34, Issue 1, 2008, Pages 63-71

  Joo, Yong Gyu ^a   Sohn, So Young ^a  

^a Yonsei University   (South Korea)

Author keywords

CRM; Customer satisfaction index; Digital contents; Structural equation model

Indexed keywords

BROADBAND NETWORKS; CUSTOMER SATISFACTION; DIGITAL CONTROL SYSTEMS; INFORMATION ANALYSIS; MOBILE TELECOMMUNICATION SYSTEMS; ONLINE SEARCHING;

CRM; CUSTOMER SATISFACTION INDEX; DIGITAL CONTENTS; E-MUSIC; STRUCTURAL EQUATION MODEL;

EXPERT SYSTEMS;

EID: 34248585891     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2006.08.016     Document Type: Article

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