Advertising in a segmented market: Comparison of media choices

IMA Journal of Management Mathematics

Volumn 19, Issue 3, 2008, Pages 219-226

  Grosset, Luca ^a   Viscolani, Bruno ^a  

^a UNIVERSITY OF PADOVA   (Italy)

Author keywords

Advertising; Media; Segmentation

Indexed keywords

EID: 46349097082     PISSN: 1471678X     EISSN: 14716798     Source Type: Journal    
DOI: 10.1093/imaman/dpm040     Document Type: Article

References (24)