The Power of Pink: Cause-Related Marketing and the Impact on Breast Cancer

Journal of the American College of Radiology

Volumn 6, Issue 1, 2009, Pages 26-32

  Harvey, Jennifer A ^a   Strahilevitz, Michal A ^b  

^a UNIVERSITY OF VIRGINIA MEDICAL CENTER   (United States)

^b GOLDEN GATE UNIVERSITY   (United States)

Author keywords

breast cancer; consumerism; Marketing; research funding

Indexed keywords

ARTICLE; BREAST CANCER; FEMININITY; FINANCIAL MANAGEMENT; HEALTH CARE FINANCING; HEALTH CARE ORGANIZATION; HEALTH SERVICE;

EID: 57849161423     PISSN: 15461440     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jacr.2008.07.010     Document Type: Article

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