The launch of innovative product-related services: Lessons from automotive telematics

Research Policy

Volumn 38, Issue 1, 2009, Pages 156-169

  Lenfle, Sylvain ^a   Midler, Christophe ^b  

^a UNIVERSITÉ DE CERGY PONTOISE   (France)

^b ECOLE POLYTECHNIQUE   (France)

Author keywords

Automotive telematics; Innovation; Product development organization; Sales process; Services

Indexed keywords

LAUNCHING; PRODUCT DEVELOPMENT; PROJECT MANAGEMENT;

AUTOMOTIVE TELEMATICS; DESIGN PROCESSES; IMPLEMENTATION PROCESSES; INNOVATIVE PRODUCTS; MANAGEMENT STRATEGIES; MANUFACTURED PRODUCTS; NEW PRODUCT DEVELOPMENTS; PRODUCT AND SERVICES; PRODUCT DEVELOPMENT ORGANIZATION; SALES PROCESS; SERVICES;

SALES;

EID: 57749182190     PISSN: 00487333     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.respol.2008.10.020     Document Type: Article

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