Marketing blackness: How advertisers use race to sell products

Journal of Consumer Culture

Volumn 8, Issue 2, 2008, Pages 245-268

  Crockett, David ^a  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

Advertising; Black; Black culture; Culture

Indexed keywords

EID: 57749125083     PISSN: 14695405     EISSN: 17412900     Source Type: Journal    
DOI: 10.1177/1469540508090088     Document Type: Article

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