Nike's communication with Black audiences: A sociological analysis of advertising effectiveness via symbolic interactionism

Journal of Sport and Social Issues

Volumn 23, Issue 3, 1999, Pages 266-286

  Armstrong, Ketra L ^a  

^a OHIO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0007370826     PISSN: 01937235     EISSN: 15527638     Source Type: Journal    
DOI: 10.1177/0193723599233003     Document Type: Article

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