Perceptions of internal marketing and organizational commitment by nurses

Journal of Advanced Nursing

Volumn 65, Issue 1, 2009, Pages 92-100

  Chang, Ching Sheng ^a,b   Chang, Hae Ching ^a  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

^b KAOHSIUNG MEDICAL UNIVERSITY   (Taiwan)

Author keywords

internal marketing; nurses; organizational commitment; questionnaire; structural equation modeling; workforce

Indexed keywords

ADULT; ARTICLE; CLINICAL TRIAL; FEMALE; HEALTH PERSONNEL ATTITUDE; HEALTH SERVICE; HUMAN; JOB SATISFACTION; MALE; MARKETING; METHODOLOGY; MIDDLE AGED; MULTICENTER STUDY; NURSE ATTITUDE; NURSING STAFF; ORGANIZATION AND MANAGEMENT; PERSONNEL MANAGEMENT; PSYCHOLOGICAL ASPECT; QUESTIONNAIRE; STATISTICS; TAIWAN; WORKLOAD; WORKPLACE;

ADULT; ATTITUDE OF HEALTH PERSONNEL; FEMALE; HEALTH SERVICES NEEDS AND DEMAND; HUMANS; JOB SATISFACTION; MALE; MARKETING; MIDDLE AGED; NURSE'S ROLE; NURSING STAFF, HOSPITAL; PERSONNEL LOYALTY; PERSONNEL TURNOVER; QUESTIONNAIRES; STATISTICS AS TOPIC; TAIWAN; WORKLOAD; WORKPLACE; YOUNG ADULT;

EID: 57649179449     PISSN: 03092402     EISSN: 13652648     Source Type: Journal    
DOI: 10.1111/j.1365-2648.2008.04844.x     Document Type: Article

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