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Volumn 24, Issue 5, 2004, Pages 121-135

Can culture be changed? A study of internal marketing

Author keywords

[No Author keywords available]

Indexed keywords

MARKETING;

EID: 8744296218     PISSN: 02642069     EISSN: None     Source Type: Journal    
DOI: 10.1080/0264206042000276874     Document Type: Article
Times cited : (21)

References (20)
  • 1
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    • 'The Artform of Leadership'
    • S. Srivastva et al. (eds), San Francisco, CA: Jossey-Bass
    • Bennis, W., 1983, 'The Artform of Leadership', in S. Srivastva et al. (eds), The Executive Mind, San Francisco, CA: Jossey-Bass.
    • (1983) The Executive Mind
    • Bennis, W.1
  • 4
    • 8744277029 scopus 로고    scopus 로고
    • 'Internal Marketing in the Light of Relationship Marketing and Network Organisations'
    • R.J. Varey and B.R. Lewis (eds), London: Routledge
    • Gummesson, E., 2000, 'Internal Marketing in the Light of Relationship Marketing and Network Organisations', in R.J. Varey and B.R. Lewis (eds), Internal Marketing: Directions for Management, London: Routledge, pp.27-42.
    • (2000) Internal Marketing: Directions for Management , pp. 27-42
    • Gummesson, E.1
  • 5
    • 0003321144 scopus 로고
    • 'From Quality Circles to Total Quality Management'
    • A. Wilkinson and H. Willmott (eds), London: Routledge
    • Hill, S., 1995, 'From Quality Circles to Total Quality Management', in A. Wilkinson and H. Willmott (eds), Making Quality Critical: New Perspectives On Organisational Change, London: Routledge, pp.33-53.
    • (1995) Making Quality Critical: New Perspectives On Organisational Change , pp. 33-53
    • Hill, S.1
  • 7
    • 0034195491 scopus 로고    scopus 로고
    • 'Too Much or Too Little Ambiguity: The Language of Total Quality Management'
    • Kelemen, M., 2000, 'Too Much or Too Little Ambiguity: The Language of Total Quality Management', Joumal of Management Studies Vol.37, No.4, pp.483-98.
    • (2000) Journal of Management Studies , vol.37 , Issue.4 , pp. 483-498
    • Kelemen, M.1
  • 11
    • 84980226575 scopus 로고
    • 'Cultural Change: An Integration of Three Different Views'
    • Meyerson, M. and J. Martin, 1987, 'Cultural Change: An Integration of Three Different Views', Journal of Management Studies Vol.24, No.6, pp.623-47.
    • (1987) Journal of Management Studies , vol.24 , Issue.6 , pp. 623-647
    • Meyerson, M.1    Martin, J.2
  • 13
    • 0003638457 scopus 로고
    • In Search of Excellence: Lessons from America's Best-run Companies
    • New York: Harper & Row
    • Peters, T. and R.H. Waterman, 1982, In Search of Excellence: Lessons from America's Best-run Companies, New York: Harper & Row.
    • (1982)
    • Peters, T.1    Waterman, R.H.2
  • 14
    • 0000635401 scopus 로고
    • 'On Studying Organisational Cultures'
    • Pettigrew, A., 1979, 'On Studying Organisational Cultures', Administrative Science Quarterly, Vol.24, pp.570-81.
    • (1979) Administrative Science Quarterly , vol.24 , pp. 570-581
    • Pettigrew, A.1
  • 16
    • 0001966062 scopus 로고
    • 'The Role of The Founder in Creating Organizational Culture'
    • Summer
    • Schein, E., 1983, 'The Role of The Founder in Creating Organizational Culture', Organizational Dynamics, Summer, pp.13-28.
    • (1983) Organizational Dynamics , pp. 13-28
    • Schein, E.1
  • 18
    • 85135300897 scopus 로고    scopus 로고
    • 'A Broadened Conception Of Internal Marketing'
    • Varey, R.J. and B.R. Lewis, 1999, 'A Broadened Conception Of Internal Marketing', European Journal of Marketing, Vol.33, No.9-10, pp.926-44.
    • (1999) European Journal of Marketing , vol.33 , Issue.9-10 , pp. 926-944
    • Varey, R.J.1    Lewis, B.R.2
  • 19
    • 84993028432 scopus 로고
    • 'Strength Is Ignorance: Slavery Is Freedom: Managing Culture in Modern Organisation'
    • Willmott, H., 1993, 'Strength Is Ignorance: Slavery Is Freedom: Managing Culture in Modern Organisation', Journal of Management Studies, Vol.30, No.4, pp.515-52.
    • (1993) Journal of Management Studies , vol.30 , Issue.4 , pp. 515-552
    • Willmott, H.1
  • 20
    • 0002840875 scopus 로고
    • 'Communication and Control Processes in the Delivery of Service Quality'
    • April
    • Zeithaml, V.A., L.L. Berry and A. Parasuraman, 1988, 'Communication and Control Processes in the Delivery of Service Quality', Journal of Marketing, Vol.52, April, pp.35-48.
    • (1988) Journal of Marketing , vol.52 , pp. 35-48
    • Zeithaml, V.A.1    Berry, L.L.2    Parasuraman, A.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.