The influence of marketing capabilities on economic international performance

International Marketing Review

Volumn 25, Issue 6, 2008, Pages 651-673

  Blesa, Andreu ^a   Ripollés, Maria ^a  

^a UNIVERSITAT JAUME I   (Spain)

Author keywords

Business performance; International business; Market entry; Marketing

Indexed keywords

EID: 57149122705     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330810915574     Document Type: Article

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