Biased choice of a mobile telephony tariff type:. Exploring usage boundary perceptions as a cognitive cause in choosing between a use-based or a flat rate plan

Telematics and Informatics

Volumn 26, Issue 2, 2009, Pages 167-179

  Gerpott, Torsten J ^a  

^a UNIVERSITY OF DUISBURG ESSEN   (Germany)

Author keywords

Consumer behavior; Flat rate; Mobile communications; Mobile network operator; Price policy; Tariff type choice biases; Use dependent price plans

Indexed keywords

COSTS; CUSTOMER SATISFACTION; GLOBAL SYSTEM FOR MOBILE COMMUNICATIONS; MOBILE TELECOMMUNICATION SYSTEMS; MOBILE TELEPHONE EXCHANGES; SALES;

CONSUMER BEHAVIOR; FLAT RATE; MOBILE COMMUNICATIONS; MOBILE NETWORK OPERATOR; PRICE POLICY; TARIFF TYPE CHOICE BIASES; USE-DEPENDENT PRICE PLANS;

WIRELESS NETWORKS;

EID: 56649123049     PISSN: 07365853     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.tele.2008.02.003     Document Type: Article

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