Hidden messages: A polysemic reading of tourist brochures

Journal of Vacation Marketing

Volumn 13, Issue 1, 2007, Pages 5-17

  Edelheim, Johan R ^a  

^a SOUTHERN CROSS UNIVERSITY   (Australia)

Author keywords

content analysis; polysemy; semiotics; tourist brochures

Indexed keywords

EID: 56149106915     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766706071202     Document Type: Article

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