How to improve service quality: Internal marketing as a determining factor

Total Quality Management and Business Excellence

Volumn 19, Issue 11, 2008, Pages 1117-1126

  Tsai, Yafang ^a   Tang, Ta Wei ^b  

^a CHUNG SHAN MEDICAL UNIVERSITY   (Taiwan)

^b ASIA UNIVERSITY   (Taiwan)

Author keywords

Health care marketing; Human resource management; Internal market; Internal marketing; Service quality

Indexed keywords

EID: 53349166806     PISSN: 14783363     EISSN: 14783371     Source Type: Journal    
DOI: 10.1080/14783360802323479     Document Type: Article

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