Direct-to-consumer advertising for bleeding disorders: A content analysis and expert evaluation of advertising claims

Journal of Thrombosis and Haemostasis

Volumn 6, Issue 10, 2008, Pages 1680-1684

  Abel, Gregory Abel ^a,c   Neufeld, E J ^b   Sorel, M ^a   Weeks, J C ^a  

^a HARVARD MEDICAL SCHOOL   (United States)

^b BOSTON CHILDREN S HOSPITAL   (United States)

^c DANA FARBER CANCER INSTITUTE   (United States)

Author keywords

Bleeding disorder; Direct to consumer advertising; Health services; Hemophilia

Indexed keywords

BLOOD CLOTTING FACTOR 8 CONCENTRATE; BLOOD CLOTTING FACTOR 9 CONCENTRATE; GENARC; HELIXATE FS; RECOMBINANT BLOOD CLOTTING FACTOR 7A; RECOMBINANT BLOOD CLOTTING FACTOR 8; RECOMBINANT BLOOD CLOTTING FACTOR 9; UNCLASSIFIED DRUG;

ACCURACY; ADVERTIZING; ANALYTIC METHOD; ARTICLE; BLEEDING DISORDER; CONFIDENCE INTERVAL; CONSUMER ADVOCACY; CONSUMER HEALTH INFORMATION; CONTENT ANALYSIS; DRUG INFORMATION; DRUG SAFETY; FOOD AND DRUG ADMINISTRATION; HEALTH SERVICE; HEMOPHILIA; PRIORITY JOURNAL; QUALITATIVE ANALYSIS; QUANTITATIVE ANALYSIS; READING; RISK BENEFIT ANALYSIS; SCORING SYSTEM; STANDARD;

ADVERTISING AS TOPIC; ANTICOAGULANTS; BLOOD COAGULATION DISORDERS; HUMANS; INFORMATION DISSEMINATION; UNITED STATES; UNITED STATES FOOD AND DRUG ADMINISTRATION;

EID: 52449088065     PISSN: 15387933     EISSN: 15387836     Source Type: Journal    
DOI: 10.1111/j.1538-7836.2008.03083.x     Document Type: Article

References (17)

1. Wilkes M, Bell R, Kravitz R. Direct-to-consumer prescription drug advertising: Trends, impact, and implications. Health Aff (Millwood) 2000; 19: 110-28.
2. Donohue JM, Cevasco M, Rosenthal MB. A decade of direct-to-consumer advertising of prescription drugs. N Engl J Med 2007; 357: 673-81.
3. Weissman JS, Blumenthal D, Silk AJ, Newman M, Zapert K, Leitman R, Feibelmann S. Physicians report on patient encounters involving direct-to-consumer advertising. Health Aff (Millwood). 2004; Suppl Web Exclusives: W4-219-33.
4. Donohue J. A history of drug advertising: The evolving roles of consumers and consumer protection. Millbank Q 2006; 84: 659-99.
5. Lyles A. Direct marketing of pharmaceuticals to consumers. Annu Rev Public Health 2002; 23: 73-91.
6. Government Accountability Office. Prescription drugs: Improvements needed in FDA's oversight of direct-to-consumer advertising. In: Office USGA, ed. Report to Congresional Requesters. Washington DC: United States Government Accountability Office, 2006: 1-19.
7. Abel GA, Lee SJ, Weeks JC. Direct-to-consumer advertising in oncology: A content analysis of print media. J Clin Oncol 2007; 25: 1267-71.
8. Woloshin S, Schwartz LM, Tremmel J, Welch HG. Direct-to-consumer advertisements for prescription drugs: What are Americans being sold? Lancet 2001; 358: 1141-6.
9. Kincaid JP, Fishburne RP, Rogers RL, Chissom BS. Derivation of New Readability Formulas (Automated Reliability Index, Fog Count and Flesch Reading Ease Formula) for Navy Enlisted Personnel. Research Branch Report 8-75. Millington, TN: Naval Air Station, 1975.
10. Arnold CL, Davis TC, Frempong JO, Humiston SG, Bocchini A, Kennen EM, Lloyd-Puryear M. Assessment of newborn screening parent education materials. Pediatrics 2006; 117(5 Pt 2): S320-5.
11. Kaphingst KA, DeJong W, Rudd RE, Daltroy LH. A content analysis of direct-to-consumer television prescription drug advertisements. J Health Commun 2004; 9: 515-28.
12. Macias W, Stavchansky Lewis L. How well do direct-to-consumer, DTC, prescription drug web sites meet FDA guidelines and public policy concerns? Health Mark Q 2005; 22: 45-71.
13. Kaphingst KA, DeJong W. The educational potential of direct-to-consumer prescription drug advertising. Health Aff (Millwood) 2004; 23: 143-50.
14. Kaphingst KA, Rudd RE, Dejong W, Daltroy LH. Comprehension of information in three direct-to-consumer television prescription drug advertisements among adults with limited literacy. J Health Commun 2005; 10: 609-19.
15. Fitch K, Bernstein S, Aguilar M, Burnand B, LaCalle J, Lazaro P, van het Loo M, McDonnell J, Vader J, Kahan J. The RAND/UCLA Appropriateness Method User's Manual. Santa Monica, CA: The RAND Corporation, 2001.
16. Jones J, Hunter D. Qualitative Research: Consensus methods for medical and health services research. BMJ 1995; 311: 376-80.
17. Davis JJ. Consumers' preferences for the communication of risk information in drug advertising. Health Aff (Millwood) 2007; 26: 863-70.