Understanding the determinants of mobile viral effects - towards a grounded theory of mobile viral marketing

Proceedings - 7th International Conference on Mobile Business, ICMB 2008, Creativity and Convergence

Volumn , Issue , 2008, Pages 323-333

  Wiedemann, Dietmar G ^a   Palka, Wolfgang ^a   Pousttchi, Key ^a  

^a UNIVERSITY OF AUGSBURG   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

MOBILE COMPUTING;

CRITICAL COMPONENTS; GROUNDED THEORY; INTERNATIONAL CONFERENCES; MOBILE BUSINESS; VIRAL MARKETING;

MARKETING;

EID: 52149096677     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMB.2008.42     Document Type: Conference Paper

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