From obscurity to bestseller: Examining the impact of Oprah's Book Club selections

Publishing Research Quarterly

Volumn 20, Issue 4, 2005, Pages 23-34

  Butler, Richard J ^a   Cowan, Benjamin W ^b   Nilsson, Sebastian ^a  

^a BRIGHAM YOUNG UNIVERSITY   (United States)

^b UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 23844537654     PISSN: 10538801     EISSN: 19364792     Source Type: Journal    
DOI: 10.1007/s12109-005-0045-2     Document Type: Article

References (1)

1. Butler, Richard J., "Media Synergy: How Oprah's TV Picks Sold Books" working paper, Department of Economics, Brigham Young University, July 2004. USA Today online bestseller list,http://asp.usatoday.com/life/books/ booksdatabase/default.aspx.