Communication goals and online persuasion: An empirical examination

Computers in Human Behavior

Volumn 24, Issue 6, 2008, Pages 2554-2577

  Vance Wilson, E ^a   Lu, Ying ^b  

^a UNIVERSITY OF TOLEDO   (United States)

^b UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

Author keywords

Computer mediated communication; Influence goals; Interpersonal communication; Interpersonal influence; Uses and gratifications theory

Indexed keywords

COMPUTER-MEDIATED COMMUNICATION; INFLUENCE GOALS; INTERPERSONAL COMMUNICATION; INTERPERSONAL INFLUENCE; USES AND GRATIFICATIONS THEORY;

COMMUNICATION;

EID: 51349094233     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2008.02.021     Document Type: Article

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