A hybrid mining approach for optimizing returns policies in e-retailing

Expert Systems with Applications

Volumn 35, Issue 4, 2008, Pages 1575-1582

  Yu, Chien Chih ^a   Wang, Chen Shu ^a  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

Author keywords

e Retailing; Hybrid data mining approach; Returns policies

Indexed keywords

COSTS; FINANCE; INDUSTRIAL ECONOMICS; MARKETING; MINING; OPERATING COSTS; PLANNING; SALES; STRATEGIC PLANNING; SUPPLY CHAINS;

DOWN-STREAM; E-RETAILING; HYBRID DATA MINING APPROACH; MARKETING STRATEGIES; MULTI-DIMENSIONAL; PRODUCT SALES; RETURNS POLICIES; RETURNS POLICY;

CUSTOMER SATISFACTION;

EID: 48949089350     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2007.08.099     Document Type: Article

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