The impact of a direct-to-consumer prescription medication advertising campaign on new prescription volume

Drug Information Journal

Volumn 30, Issue 3, 1996, Pages 715-729

  Basara, Lisa Ruby ^a,b  

^a American Foundation for Pharmaceutical Education   (United States)

^b SANOFI   (France)

Author keywords

Cost effectiveness; Direct to consumer advertising; Pharmaceutical marketing; Secondary data; Time series analysis

Indexed keywords

ARTICLE; CLUSTER ANALYSIS; CONSUMER; COST EFFECTIVENESS ANALYSIS; DATA ANALYSIS; DRUG CHOICE; DRUG COST; DRUG INDUSTRY; DRUG MARKETING; MALPRACTICE; MEDICAL DECISION MAKING; PRESCRIPTION; PRIORITY JOURNAL; REGRESSION ANALYSIS; SELF CARE;

EID: 0029814315     PISSN: 00928615     EISSN: None     Source Type: Journal    
DOI: 10.1177/009286159603000315     Document Type: Article

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