Young consumers and perception of brands in Hong Kong: A qualitative study

Journal of Product & Brand Management

Volumn 15, Issue 7, 2006, Pages 416-426

  Chan, Kara ^a  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

Brands; Consumer behaviour; Hong Kong; Youth

Indexed keywords

EID: 33751200902     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420610712793     Document Type: Article

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