Branded food spokescharacters: Consumers' contributions to the narrative of commerce

Journal of Product and Brand Management

Volumn 17, Issue 3, 2008, Pages 143-153

  LeBel, Jordan L ^a   Cooke, Nathalie ^b  

^a Cornell University ^*  (United States)

^b MCGILL UNIVERSITY   (Canada)

Author keywords

Brands; Food products; Marketing communications

Indexed keywords

EID: 45349087533     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420810875061     Document Type: Article

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