Success factors in non-store retailing: Exploring the great merchants framework

Journal of Strategic Marketing

Volumn 10, Issue 4, 2002, Pages 255-272

  Crittenden, Victoria L ^a   Wilson, Elizabeth J ^a  

^a BOSTON COLLEGE   (United States)

Author keywords

Direct selling; Non store retailing; Retail success

Indexed keywords

EID: 62949130646     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254022000014550     Document Type: Article

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