A comparative analysis of four scales of consumer involvement

Psychology & Marketing

Volumn 12, Issue 7, 1995, Pages 663-682

  Mittal, Banwari ^a  

^a NORTHERN KENTUCKY UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986860993     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.4220120708     Document Type: Article

References (34)

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