Role of Trust Transfer in E-Commerce Acceptance

Tsinghua Science and Technology

Volumn 13, Issue 3, 2008, Pages 279-286

  Yang, Qing ^a   Huang, Lihua ^b   Xu, Yunjie ^c  

^a Fudan Pacific Institute of Finance   (China)

^b FUDAN UNIVERSITY   (China)

^c NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

click and mortar; e commerce acceptance; initial online trust; trust transfer

Indexed keywords

CUSTOMER SATISFACTION; ONLINE SYSTEMS;

E-COMMERCE ACCEPTANCE; INITIAL ONLINE TRUST; TRUST TRANSFER;

ELECTRONIC COMMERCE;

EID: 44249111398     PISSN: 10070214     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1007-0214(08)70045-2     Document Type: Article

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