Using volume flexible strategies to improve customer satisfaction and performance in health care services

Journal of Services Marketing

Volumn 22, Issue 3, 2008, Pages 188-197

  Powers, Thomas L ^a   Jack, Eric P ^a  

^a UNIVERSITY OF ALABAMA AT BIRMINGHAM   (United States)

Author keywords

Customer satisfaction; Marketing strategy; Medical schools; Service levels; United States of America

Indexed keywords

EID: 44049099742     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040810871156     Document Type: Article

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