Ownership decisions in plural contractual systems: Twelve networks from the quick service restaurant industry

European Journal of Marketing

Volumn 33, Issue 1-2, 1999, Pages 59-87

  Dahlstrom, Robert ^a   Nygaard, Arne ^b  

^a UNIVERSITY OF KENTUCKY   (United States)

^b BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

Distribution channels; Franchising; Networks; Organizational theory; Service industries; Transaction costs

Indexed keywords

EID: 85135310341     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569910249175     Document Type: Article

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