Are we listening and learning? Understanding the nature of hemispherical lateralisation and its application to marketing

International Journal of Market Research

Volumn 48, Issue 4, 2006, Pages 439-457

  Grimes, Anthony ^a  

^a UNIVERSITY OF HULL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33746639979     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530604800406     Document Type: Review

References (78)

1. Allen, M. (1983) Models of hemispheric specialization. Psychological Bulletin, 93, pp. 73-104.
2. Ambler, T. (1997) Intermediate Advertising Effects: The MAC Model, London
3. Business School, Centre for Marketing Working Paper, No. 96-906 (revised edn), May.
4. Appel, V., Weinstein, S. & Weinstein, C. (1979) Brain activity and recall of advertising. Journal of Advertising Research, 19, 4, August, pp. 7ff.
5. Bear, D. & Fedio, P. (1977) Quantitative analysis of interictal behaviour in temporal lobe epilepsy. Archives of Neurology, 34, pp. 454-467.
6. Beatty, S.E. & Smith, S.M. (1987) External search effort: an investigation across several product categories. Journal of Consumer Research, 14, 1, June, p. 83.
7. Bertelson, P. (1982) Lateral differences in normal man and lateralization of brain function. International Journal of Psychology, 17, pp. 173-210.
8. Bloch, P.H., Sherrell, D.L. & Ridgway, N.M. (1986) Consumer search: an extended framework. Journal of Consumer Research, 13, 1, June, p. 119.
9. Borod, J., Andelman, F., Obler, L., Tweedy, J. & Welkowitz, J. (1992) Right hemisphere specialisation for the identification of emotional words and sentences: evidence from stroke patients. Neuropsychologia, 30, pp. 827-834.
10. Bradshaw, J.L. & Nettleton, N.C. (1981) The nature of hemispheric specialization in man. Behavioral and Brain Sciences, 4, pp. 51-92.
11. Bradshaw, J.L. & Nettleton, N.C. (1983) Human Cerebral Asymmetry. Englewood Cliffs, NJ: Prentice-Hall.
12. Brown, H.D. & Kosslyn, S.M. (1995) Hemispheric differences in visual object processing: structural versus allocation theories. In: Brain Asymmetry. Cambridge, Mass.: MIT Press.
13. Bryden, M.P. (1982). Laterality: Hemispheric Specialization in the Intact Brain. San Diego: Academic Press.
14. Cancelliere, A. & Kerestz, A. (1990) Lesion localisation in acquired deficits of emotional expression and comprehension. Brain and Cognition, 13, pp. 133-147.
15. Celsi, R.L. & Olson, J.C. (1988) The role of involvement in attention and comprehension processes. Journal of Consumer Research, 15, 2, September, p. 210.
16. Deblieck, C. & Zaidel, D.W. (2003) Hemifield memory for attractiveness. International Journal of Neuroscience, 113, pp. 931-941.
17. Deglin, V.L. & Nikolaenko, N.N. (1975) Role of the dominant hemisphere in the regulation of emotional states. Human Physiology, 1, p. 394.
18. Deutsch, D. (1974) An auditory illusion. Nature, 251, pp. 307-309.
19. Deutsch, D. (1985) Dichotic listening to melodic patterns and its relationship to hemispheric specialisation of function. Music Perception, 3, pp. 127-154.
20. du Plessis, E. (1994) Recognition versus recall. Journal of Advertising Research, 34, 3, May/June, pp. 75-91.
21. Edell, J.A. & Staelin, R. (1983) The information processing of pictures in print advertisements. Journal of Consumer Research, 10, 1, June, p. 45.
22. Elliott, R. (1998) A model of emotion-driven choice. Journal of Marketing Management, 14, pp. 95-108.
23. Ellis, A.W. & Miller, D. (1981) Left and wrong in adverts: neuropsychological correlates of aesthetic preference. British Journal of Psychology, 72, 2, May.
24. Franzen, G. & Bouwman, M. (2001) The Mental World of Brands. Henley-on-Thames: WARC.
25. Gemunden, H.G. (1985) Perceived risk and information search: a systematic meta-analysis of the empirical evidence. International Journal of Research in Marketing, 2, pp. 79-100.
26. Glen, M.D. (2003) Editorial: Appreciation, advice and some aspirations for consumer research. Journal of Consumer Research, 29, 4, March, p. 1.
27. Gordon, H.W. (1980) Degree of ear asymmetries for perception of dichotic chords and for illusory chord localisation in musicians of different levels of competence. Journal of Experimental Psychology, Human Perception and Performance, 6, pp. 516-527.
28. Gordon, W. (2001) The darkroom of the mind - what does neuropsychology now tell us about brands? Journal of Consumer Behaviour, 1, 3, pp. 280-292.
29. Gorn, G.J. (1982) The effects of music in advertising on choice behavior: a classical conditioning approach. Journal of Marketing, 46, 1, Winter.
30. Haebarle, M. (2004) Left brain marketing. Chain Store Age, July, p. 62.
31. Heilman, K.M., Bowers, D., Speedie, L. & Coslett, H.B. (1984) Comprehension of affective and nonaffective prosody. Neurology, 94, pp. 917-921.
32. Hellige, J.B. (1983) Cerebral Hemisphere Asymmetry: Method, Theory and Application. New York: Praeger.
33. Hellige, J.B. (1990) Hemispheric asymmetry. Annual Review of Psychology, 41, 1, pp. 55-80.
34. Hirschman, E.C. & Wallendorf, M. (1982) Motives underlying marketing information acquisition and knowledge transfer. Journal of Advertising, 11, 3, pp. 25-31.
35. Houston, M.J. (1979) Consumer evaluations of product information sources. Current Issues & Research in Advertising, 2, 1, pp. 135-144.
36. Ivry, R.B. & Lebby, P.C. (1993) Hemispheric differences in auditory perception are similar to those found in visual perception. Psychological Science, American Psychological Society, 4, 1, January.
37. Janiszewski, C. (1988) Preconscious processing effects: the independence of attitude formation and conscious thought. Journal of Consumer Research, 15, 2, September, pp. 199-209.
38. Janiszewski, C. (1990) The influence of nonattended material on the processing of advertising claims. Journal of Marketing Research, 27, 3, August, pp. 263-278.
39. Joanette, Y., Goulet, P. & Hanequin, D. (1990) Right Hemisphere and Verval Communication. New York: Springer-Verlag.
40. Jordan, T.R., Redwood, M. & Patching, G.R. (2003) Effects of form familiarity on perception of words, pseudowords, and nonwords in the two cerebral hemispheres. Journal of Cognitive Science, 15, 4, pp. 537-548.
41. Kapferer, J.-N. & Laurent, G. (1985) Consumer involvement profiles: a new practical approach to consumer involvement. Journal of Advertising Research, 25, 6, pp. 48-56.
42. Kelley, C.A. (1988) An investigation of consumer product warranties as market signals of product reliability. Journal of the Academy of Marketing Science, 16, 2, Summer, pp. 72-78.
43. Kitterle, F.L. & Selig, L.M. (1991) Visual field effects in the discrimination of sine wave gratings. Perception & Psychophysics, 50, pp. 15-18.
44. Kitterle, F.L., Christman, S. & Hellige, J. (1990) Hemispheric differences are found in the identification but not detection of low versus high spatial frequencies. Perception & Psychophysics, 48, pp. 297-306.
45. Krugman, H.E. (1971) Brain wave measures of media involvement. Journal of Advertising Research, 11, 1, February, pp. 3-9.
46. Krugman, H.E. (1980) Point of view: sustained viewing of television. Journal of Advertising Research, 20, 3, pp. 65-68.
47. Le Doux, J.E., Risse, G., Springer, S., Wilson, D.H. & Gazzaniga, M.S. (1977) Cognition and commissurotomy. Brain, 110, pp. 87-104.
48. Lehmann, D.R. (1977) Responses to advertising a new car. Journal of Advertising Research, 17, 4, pp. 23-28.
49. Marquardt, T., Cannito, M. & Sherrard, K. (1992) Resolution of ambiguous emotional messages: age, gender and brain lesion effects. Clinical Aphasiology, 21, pp. 235-248.
50. Medina, J. (2004) The neurobiology of the decision to buy. Psychiatric Times, October, pp. 31-34.
51. Metcalfe, J., Funnell, M. & Gazzaniga, M.S. (1995) Right-hemisphere memory superiority, studies of a split-brain patient. Psychological Science, American Psychological Society, 6, 3, May, pp. 157-163.
52. Miller, M.B., Kingstone, A. & Gazzaniga, M.S. (2002) Hemispheric encoding asymmetry is more apparent than real. Journal of Cognitive Neuroscience, 14, 5 pp. 702-708.
53. Nyberg, L., Cabeza, R. & Tulving, E. (1996) PET studies of encoding and retrieval: the HERA model. Psychonomic Bulletin and Review, 3, pp. 135-148.
54. Nyberg, L., Cabeza, R. & Tulving, E. (1998) Asymmetric frontal activation during episodic memory: what kind of specificity? Trends in Cognitive Sciences, 2, pp. 419-420.
55. Nyberg, L., Habib, R., Tulving, E., Cabeza, R., Houle, S., Persson, J. & McIntosh, A.R. (2000) Large scale neurocognitive networks underlying episodic memory. Journal of Cognitive Neuroscience, 12, pp. 163-173.
56. Pell, M.D. & Baum, S.R. (1997) Unilateral brain damage, prosodic comprehension deficits, and the acoustic cues to prosody. Brain and Language, 57, 2, pp. 195-214.
57. Persinger, M.A. & LaLonde, C. (2002) Hemispheric asymmetry (lateralization) in EEG activity while viewing familiar and unfamiliar patterns from Kimura figures. International Journal of Neuroscience, 112, pp. 65-79.
58. Petty, R.E. & Cacciopo, J.T. (1981) Attitudes and Persuasion: Classic and Contemporary Approaches. Dubuque, IA: William C. Brown.
59. Petty, R.E. & Caciopppo, J.T. (1986) Communication and Persuasion: Central and Peripheral Routes to Attitude Change. New York: Springer-Verlag.
60. Petty, R.E., Cacioppo, J.T. & Schumann, D. (1983) Central and peripheral routes to advertising effectiveness: the moderating role of involvement. Journal of Consumer Research, 10, September.
61. Phelps, E.A., Hirst, W. & Gazzaniga, M.S. (1991) Deficits in recall following partial and complete commissurotomy. Cerebral Cortex, 1, pp. 492-498.
62. Rettie, R. & Brewer, C. (2000) The verbal and visual components of package design. Journal of Product and Brand Management, 9, 1, pp. 56-70.
63. Rossiter, J.R. (1980) Point of view: brain hemisphere activity. Journal of Advertising Research, 20, 5, October, pp. 75-76.
64. Rossiter, J.R. & Silberstein, R.B. (2001) Brain-imaging detection of visual scene encoding in long-term memory for TV commercials. Journal of Advertising Research, 41, 2, March/April, pp. 13-21.
65. Rothschild, M.J. & Hyun, Y.J. (1990) Predicting memory for components of TV commercials from EEG. Journal of Consumer Research, 16, 4, pp. 472-478.
66. Seron, X., Van Der Kaa, M.A., Van Der Loinden, M., Remits, A. & Feyereisen, P. (1992) Decoding paralinguistic signals: effect of semantic and prosodic cues on aphasics' comprehension. Journal of Communication Disorders, 15, pp. 223-231.
67. Springer, S.P. & Deutsch, G. (1985) Left Brain, Right Brain (2nd edn). San Francisco: Freeman.
68. Stillings, N.A., Feinstein, M.H., Garfield, J.L., Rissland, E.L., Rosenbaum, D.A., Weisler, S.E. & BakerWard, L. (1987) Cognitive Science: An Introduction. Cambridge, Mass.: MIT Press.
69. Tucker, D.M. (1981) Lateral brain function, emotion, and conceptualization. Psychological Bulletin, 89, pp. 19-46.
70. Tulving, E., Kapur, S., Craik, F.I.M., Moscovitch, M. & Houle, S. (1994) Hemispheric encoding/retrieval asymmetry in episodic memory: positron emission tomography findings. Proceedings of the National Academy of Science, 91, pp. 2016-2020.
71. Van Kleek, M.H. (1989) Hemispheric differences in global versus local processing of hierarchical visual stimuli by normal subjects; new data and a meta-analysis of previous studies. Neuropsychologia, 27, pp. 1165-1178.
72. Van Lancker, D. & Sidtis, J. (1992) The identification of affective, prosodic stimuli by left- and right-hemisphere-damaged subjects: all errors are not created equal. Journal of Speech and Hearing Research, 35, 5, pp. 963-970.
73. Wagner, A.D., Poldrack, R.A., Eldridge, L.L., Desmond, J.E., Glover, G.E. & Gabrieli, J.D.E. (1998) Material specific lateralisation of prefrontal activation during episodic encoding and retrieval. Neuroreport, 9, pp. 3711-3717.
74. Walton, C. (2004) The brave new world of neuromarketing is here. B&T Weekly, 54, 2498, 19 November, p. 22.
75. Weinstein, S., Appel, V. & Weinstein, C. (1980) Brain-activity responses to magazine and television advertising. Journal of Advertising Research, 20, 3, June, pp. 57-63.
76. Williamson, M. (2002) Emotions, reason and behaviour: a search for the truth. Journal of Consumer Behaviour, 2, 2, pp. 196-202.
77. Zaichkowsky, J.L. (1985) Measuring the involvement construct. Journal of Consumer Research, 12, December, pp. 341-352.
78. Zaidel, D. & Sperry, R.W. (1974) Memory impairment after commissurotomy in man. Brain, 97, pp. 263-272.