Branding and discourse: The case of Cosmopolitan

Discourse and Society

Volumn 14, Issue 4, 2003, Pages 453-471

  Machin, David ^a   Thornborrow, Joanna ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Branding; Globalization; Multimodal analysis; Women; Women's magazines

Indexed keywords

EID: 30244569186     PISSN: 09579265     EISSN: None     Source Type: Journal    
DOI: 10.1177/0957926503014004003     Document Type: Review

References (30)

1. Bettelheim, B. (1976) The Uses of Enchantment: The Meaning and Importance of Fairy Tales. London: Thames and Hudson.
2. Bordwell, D. (1985) Narration in the Fiction Film. London: Methuen.
3. Caldas-Coulthard, C.R. (1996) ' "Women Who Pay for Sex. And Enjoy It". Transgression Versus Morality in Women's Magazines', in C.R. Caldas-Coulthard and M. Coulthard (eds) Texts and Practices: Readings in Critical Discourse Analysis, pp, 250-270, London: Routledge.
4. Eggins, S. and Iedema, R. (1997) 'Difference Without Diversity: Semantic Orientation and Ideology in Competing Women's Magazines', in R. Wodak (ed.) Gender and Discourse. London: Sage.
5. Giddens, A. (1999) Runaway World: How Globalisation is Reshaping Our Lives. London: Profile.
6. Featherstone, M. and Lash, S. (1995) 'Globalisation, Modernity and the Spatialisation of Social Theory: An Introduction', in M, Featherstone, S. Lash and R. Roland Robertson (eds) Global Modernities. London: Sage.
7. Ferguson, J.H., Kreshel, P.J. and Tinkham, S.F. (1990) 'In the Pages of Ms: Sex Role Portrayals of Women in Advertising', Journal of Advertising 19:40-51.
8. Friedan, B. (2001) The Feminine Mystique. New York: W.W. Norton. (Originally published 1963.)
9. Kress, G. and Van Leeuwen, T. (1996) Reading Images: The Grammar of Visual Design, London: Routledge.
10. Kress, G. and Van Leeuwen, T. (2001) Multi-Modal Discourse: The Modes and Media of Contemporary Communication. London: Arnold.
11. Lévi-Strauss, C. (1978a) Myth and Meaning. London: Routledge and Kegan Paul.
12. Lévi-Strauss, C. (1978b) Mythologiques: Introduction to a Science of Mythology. London: Cape.
13. McCracken, E. (1993) Decoding Women's Magazines: from Mademoiselle to Ms. London: Macmillan.
14. Martín-Barbero, J. (1993) Communication, Culture and Hegemony: From the Media to Mediations [trans. Elizabeth Fox and Robert A. White; with an introduction by Philip Schlesinger]. London: Sage.
15. Moragas Spa, M. and Lopez, B. (2000) Decentralisation Process and 'Proximate Television' in Europe in The New Communications Landscape: Demystifying Media Globalisation. London: Routledge.
16. Nevarez, L. (2000) 'The Coexistence of the Mind and the Mall: Tension in Contemporary Humour Columns in American Vogue', Media History 6:161-75.
17. Robinson, D., Buck, E. and Cuthbert, M. (1991) Music at the Margins: Popular Music and Global Cultural Diversity. Newbury Park, CA: Sage.
18. Ryder, M.E. (1999) 'Smoke and Mirrors: Event Patterns in the Discourse Structure of a Romance Novel', Journal of Pragmatics 31:1067-80.
19. Schiller, H. (1971) Mass Communication and the American Empire. Boston: Beacon Press.
20. Straubhaar, J. (1991) 'Beyond Media Imperialism: Asymmetrical Interdependence and Cultural Proximity', Critical Studies in Mass Communications 8: 39-59.
21. Street, J. (1997) Across the Universe: The Limits of Global Popular Culture,' in A. Scott (ed.) The Limits of Globalisation. London: Routledge.
22. Tomlinson, J. (1997) 'Cultural Globalization and Cultural Imperialism', in A. Mohammadi (ed.) International Communication and Globalization: A Critical Introduction, pp. 170-90. London: Sage.
23. Tsai, Y. (2000) 'Cultural Identity in an Era of Globalisation - The Structure and Content of Taiwanese Soap Operas', in G. Wang and J. Servaes (eds) The New Communications Landscape: Demystifying Media Globalization. London: Routledge.
24. Tunstall, J. (1977) The Media are American: Anglo-American Media in the World. London: Constable.
25. Tunstall, J. and Machin, D. (1999) The Anglo-American Media Connection. Oxford: Oxford University Press.
26. Van Leeuwen, T. (1996) 'The Representation of Social Actors', In C.R. Caldas-Coulthard and M. Coulthard (eds) Texts and Practices - Readings in Critical Discourse Analysis, pp. 32-70. London: Routledge.
27. Wallerstein, I. (1974) The Modern World-System: Capitalist Agriculture and the Origins of the European World-Economy in the Sixteenth Century. New York: Academic Press.
28. Wallerstein, I. (1980) The World System II: Mercantilism and the Consolidation of the European World Economy 1600-1750. New York: Academic Press.
29. Wang, G. and Servaes, J. (2000) The New Communications Landscape: Demystifying Media Globalisation. London: Routledge.
30. Wells, L. (2000) Photography: A Critical Introduction. London: Routledge.