Fuzzy decision making for market positioning and developing strategy for improving service quality in department stores

Quality and Quantity

Volumn 42, Issue 3, 2008, Pages 303-319

  Tsai, Ming Tien ^a   Wu, Hsueh Liang ^a   Liang, Wen Ko ^a,b  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

^b SOUTHERN TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

AHP; Fuzzy set theory; Market position; Service quality; SERVQUAL

Indexed keywords

EID: 42449102231     PISSN: 00335177     EISSN: 15737845     Source Type: Journal    
DOI: 10.1007/s11135-006-9047-1     Document Type: Article

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