Social utility theory: guiding labeling of vnrs as ethical and effective public relations

Journal of Public Relations Research

Volumn 20, Issue 2, 2008, Pages 231-249

  Wood, Michelle L M ^a   Nelson, Michelle R ^b   Atkinson, Lucy ^c   Lane, Julie B ^c  

^a UNIVERSITY OF MINNESOTA   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^c UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 42449099280     PISSN: 1062726X     EISSN: 1532754X     Source Type: Journal    
DOI: 10.1080/10627260801894405     Document Type: Article

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