Multiplex retailers versus wholesalers: A test of the total value of purchasing model

International Journal of Physical Distribution & Logistics Management

Volumn 28, Issue 8, 1998, Pages 581-598

  Lusch, Robert F ^a   Vargo, Stephen L ^b  

^a UNIVERSITY OF OKLAHOMA   (United States)

^b CALIFORNIA POLYTECHNIC STATE UNIVERSITY   (United States)

Author keywords

Business to business marketing; Organizational behaviour; Purchasing; Retailing; Wholesale trade

Indexed keywords

EID: 84993090065     PISSN: 09600035     EISSN: None     Source Type: Journal    
DOI: 10.1108/09600039810247515     Document Type: Article

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