메뉴 건너뛰기




Volumn 14, Issue 2, 2008, Pages 75-81

Positioning of selected Middle Eastern airlines in the South African business and leisure travel environment

Author keywords

Airline positioning; Business travel; Leisure travel; Service quality; South Africa

Indexed keywords

AIRLINE INDUSTRY; BUSINESS SERVICE; FACTOR ANALYSIS; PERFORMANCE ASSESSMENT; TRAVEL DEMAND;

EID: 41749117260     PISSN: 09696997     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jairtraman.2007.12.001     Document Type: Article
Times cited : (15)

References (15)
  • 1
    • 0242317838 scopus 로고    scopus 로고
    • Airline services marketing by domestic and foreign firms: differences from the customers' viewpoint
    • Aksoy S., Atilgan E., and Akinci S. Airline services marketing by domestic and foreign firms: differences from the customers' viewpoint. Journal of Air Transportation Management 9 (2003) 343-351
    • (2003) Journal of Air Transportation Management , vol.9 , pp. 343-351
    • Aksoy, S.1    Atilgan, E.2    Akinci, S.3
  • 2
    • 7044278499 scopus 로고    scopus 로고
    • The development of a consumer/customer-derived generic typology of positioning strategies
    • Blankson C., and Kalafatis S. The development of a consumer/customer-derived generic typology of positioning strategies. Journal of Marketing Theory and Practice 9 (2001) 35-54
    • (2001) Journal of Marketing Theory and Practice , vol.9 , pp. 35-54
    • Blankson, C.1    Kalafatis, S.2
  • 4
    • 0037118182 scopus 로고    scopus 로고
    • A survey analysis of service quality for domestic airlines
    • Chang Y.H., and Yeh C.H. A survey analysis of service quality for domestic airlines. European Journal of Operational Research 139 (2002) 166-177
    • (2002) European Journal of Operational Research , vol.139 , pp. 166-177
    • Chang, Y.H.1    Yeh, C.H.2
  • 7
    • 0142009947 scopus 로고    scopus 로고
    • Passenger expectations and airline services: a Hong Kong based study
    • Gilbert D., and Wong R.K.C. Passenger expectations and airline services: a Hong Kong based study. Tourism Management 24 (2003) 519-532
    • (2003) Tourism Management , vol.24 , pp. 519-532
    • Gilbert, D.1    Wong, R.K.C.2
  • 8
    • 0035039322 scopus 로고    scopus 로고
    • Infrastructure and development and regulatory reform in Sub-Saharan Africa: the case of air transport
    • Goldstein A. Infrastructure and development and regulatory reform in Sub-Saharan Africa: the case of air transport. World Economy 24 (2001) 221-248
    • (2001) World Economy , vol.24 , pp. 221-248
    • Goldstein, A.1
  • 10
    • 7044234876 scopus 로고    scopus 로고
    • The US airlines relative positioning based on attributes of service quality
    • Gursoy D., Chen M.H., and Kim H.J. The US airlines relative positioning based on attributes of service quality. Journal of Tourism Management 26 (2005) 57-67
    • (2005) Journal of Tourism Management , vol.26 , pp. 57-67
    • Gursoy, D.1    Chen, M.H.2    Kim, H.J.3
  • 14
    • 84986146041 scopus 로고    scopus 로고
    • International service variants: airline passenger expectations and perceptions of service quality
    • Sultan J.F., and Simpson M.C. International service variants: airline passenger expectations and perceptions of service quality. Journal of Services Marketing 14 (2000) 188-216
    • (2000) Journal of Services Marketing , vol.14 , pp. 188-216
    • Sultan, J.F.1    Simpson, M.C.2
  • 15
    • 0141935620 scopus 로고    scopus 로고
    • The evaluation of airline service quality by fuzzy MCDM
    • Tsaur S.H., Chang T.Y., and Yen C.H. The evaluation of airline service quality by fuzzy MCDM. Tourism Management 23 (2002) 107-115
    • (2002) Tourism Management , vol.23 , pp. 107-115
    • Tsaur, S.H.1    Chang, T.Y.2    Yen, C.H.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.