-
1
-
-
0242317838
-
Airline services marketing by domestic and foreign firms: differences from the customers' viewpoint
-
Aksoy S., Atilgan E., and Akinci S. Airline services marketing by domestic and foreign firms: differences from the customers' viewpoint. Journal of Air Transportation Management 9 (2003) 343-351
-
(2003)
Journal of Air Transportation Management
, vol.9
, pp. 343-351
-
-
Aksoy, S.1
Atilgan, E.2
Akinci, S.3
-
2
-
-
7044278499
-
The development of a consumer/customer-derived generic typology of positioning strategies
-
Blankson C., and Kalafatis S. The development of a consumer/customer-derived generic typology of positioning strategies. Journal of Marketing Theory and Practice 9 (2001) 35-54
-
(2001)
Journal of Marketing Theory and Practice
, vol.9
, pp. 35-54
-
-
Blankson, C.1
Kalafatis, S.2
-
4
-
-
0037118182
-
A survey analysis of service quality for domestic airlines
-
Chang Y.H., and Yeh C.H. A survey analysis of service quality for domestic airlines. European Journal of Operational Research 139 (2002) 166-177
-
(2002)
European Journal of Operational Research
, vol.139
, pp. 166-177
-
-
Chang, Y.H.1
Yeh, C.H.2
-
5
-
-
0348058866
-
-
Houghton Mifflin, Boston
-
Dibb S., Simkin L., Pride W., and Ferrell O.C. Marketing. third ed (1997), Houghton Mifflin, Boston
-
(1997)
Marketing. third ed
-
-
Dibb, S.1
Simkin, L.2
Pride, W.3
Ferrell, O.C.4
-
6
-
-
0004322360
-
-
Houghton-Mifflin, Boston
-
Dibb S., Simkin L., Pride W., and Ferrell O.C. Marketing: Concepts and Strategies. fourth ed (2000), Houghton-Mifflin, Boston
-
(2000)
Marketing: Concepts and Strategies. fourth ed
-
-
Dibb, S.1
Simkin, L.2
Pride, W.3
Ferrell, O.C.4
-
7
-
-
0142009947
-
Passenger expectations and airline services: a Hong Kong based study
-
Gilbert D., and Wong R.K.C. Passenger expectations and airline services: a Hong Kong based study. Tourism Management 24 (2003) 519-532
-
(2003)
Tourism Management
, vol.24
, pp. 519-532
-
-
Gilbert, D.1
Wong, R.K.C.2
-
8
-
-
0035039322
-
Infrastructure and development and regulatory reform in Sub-Saharan Africa: the case of air transport
-
Goldstein A. Infrastructure and development and regulatory reform in Sub-Saharan Africa: the case of air transport. World Economy 24 (2001) 221-248
-
(2001)
World Economy
, vol.24
, pp. 221-248
-
-
Goldstein, A.1
-
10
-
-
7044234876
-
The US airlines relative positioning based on attributes of service quality
-
Gursoy D., Chen M.H., and Kim H.J. The US airlines relative positioning based on attributes of service quality. Journal of Tourism Management 26 (2005) 57-67
-
(2005)
Journal of Tourism Management
, vol.26
, pp. 57-67
-
-
Gursoy, D.1
Chen, M.H.2
Kim, H.J.3
-
14
-
-
84986146041
-
International service variants: airline passenger expectations and perceptions of service quality
-
Sultan J.F., and Simpson M.C. International service variants: airline passenger expectations and perceptions of service quality. Journal of Services Marketing 14 (2000) 188-216
-
(2000)
Journal of Services Marketing
, vol.14
, pp. 188-216
-
-
Sultan, J.F.1
Simpson, M.C.2
-
15
-
-
0141935620
-
The evaluation of airline service quality by fuzzy MCDM
-
Tsaur S.H., Chang T.Y., and Yen C.H. The evaluation of airline service quality by fuzzy MCDM. Tourism Management 23 (2002) 107-115
-
(2002)
Tourism Management
, vol.23
, pp. 107-115
-
-
Tsaur, S.H.1
Chang, T.Y.2
Yen, C.H.3
|