A simultaneous model of consumer brand choice and negotiated price

Management Science

Volumn 54, Issue 3, 2008, Pages 538-549

  Chen, Yuxin ^a   Yang, Sha ^a   Zhao, Ying ^b  

^a NEW YORK UNIVERSITY   (United States)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

Author keywords

Choice models; Negotiation; Simulation based estimation methods

Indexed keywords

CHOICE MODELS; NEGOTIATION;

COMPUTER SIMULATION; ESTIMATION; MANAGEMENT SCIENCE;

CUSTOMER SATISFACTION;

EID: 41549096746     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1070.0815     Document Type: Article

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