-
1
-
-
0001305324
-
Sales forecast for existing consumer products and services: Do purchase intentions contribute accuracy?
-
Armstong, S.J., Morwitz, V.G. & Kumar, V. (2000) Sales forecast for existing consumer products and services: do purchase intentions contribute accuracy?, International Journal of Forecasting, 16, 3, pp. 383-397.
-
(2000)
International Journal of Forecasting
, vol.16
, Issue.3
, pp. 383-397
-
-
Armstong, S.J.1
Morwitz, V.G.2
Kumar, V.3
-
2
-
-
21844501806
-
Predicting behavior from intention-to-buy measures: The parametric case
-
Bemmaor, A.C. (1995) Predicting behavior from intention-to-buy measures: the parametric case, Journal of Marketing Research, 32, 2, pp. 176-191.
-
(1995)
Journal of Marketing Research
, vol.32
, Issue.2
, pp. 176-191
-
-
Bemmaor, A.C.1
-
3
-
-
0032220721
-
A dynamic model of the duration of the customer's relationship with a continuous service provider: The role of satisfaction
-
Bolton, R.N. (1998) A dynamic model of the duration of the customer's relationship with a continuous service provider: the role of satisfaction, Marketing Science, 17, 1, pp. 45-65.
-
(1998)
Marketing Science
, vol.17
, Issue.1
, pp. 45-65
-
-
Bolton, R.N.1
-
4
-
-
0033247750
-
A dynamic model of customers' usage of services: Usage as an antecedent and consequence of satisfaction
-
Bolton, R.N. & Lemon, K.N. (1999) A dynamic model of customers' usage of services: usage as an antecedent and consequence of satisfaction, Journal of Marketing Research, 36, 2, pp. 171-186.
-
(1999)
Journal of Marketing Research
, vol.36
, Issue.2
, pp. 171-186
-
-
Bolton, R.N.1
Lemon, K.N.2
-
5
-
-
0035535545
-
Managing customer-initiated contacts with manufacturers: The impact on share of category requirements and word-of-mouth behaviour
-
Bowman, D. & Narayandas, D. (2001) Managing customer-initiated contacts with manufacturers: the impact on share of category requirements and word-of-mouth behaviour, Journal of Marketing Research, 38, 3, pp. 281-297.
-
(2001)
Journal of Marketing Research
, vol.38
, Issue.3
, pp. 281-297
-
-
Bowman, D.1
Narayandas, D.2
-
7
-
-
0001848840
-
Why do satisfied customers defect?
-
Jones, T.O. & Sasser, E.W. (1995) Why do satisfied customers defect?, Harvard Business Review, 73, 6, pp. 88-100.
-
(1995)
Harvard Business Review
, vol.73
, Issue.6
, pp. 88-100
-
-
Jones, T.O.1
Sasser, E.W.2
-
8
-
-
0000781517
-
Consumer buying intentions and purchase probability: An experiment in survey design
-
Juster, F.T. (1966) Consumer buying intentions and purchase probability: an experiment in survey design, Journal of the American Statistical Association, 61, pp. 658-696.
-
(1966)
Journal of the American Statistical Association
, vol.61
, pp. 658-696
-
-
Juster, F.T.1
-
9
-
-
0026494564
-
The balanced scorecard: Measures that drive performance
-
Kaplan, R.S. & Nortan, D.P. (1992) The balanced scorecard: measures that drive performance, Harvard Business Review, 70, 1, pp. 71-79.
-
(1992)
Harvard Business Review
, vol.70
, Issue.1
, pp. 71-79
-
-
Kaplan, R.S.1
Nortan, D.P.2
-
10
-
-
21344475322
-
The commitment-trust theory in relationship marketing
-
Morgan, R.M. & Hunt, S.D. (1994) The commitment-trust theory in relationship marketing, Journal of Marketing, 58, 3, pp. 20-38.
-
(1994)
Journal of Marketing
, vol.58
, Issue.3
, pp. 20-38
-
-
Morgan, R.M.1
Hunt, S.D.2
-
11
-
-
0035530178
-
Satisfaction, repurchase intent, and repurchase behavior: Investigating the moderating effect of customer characteristics
-
Mittal, V. & Kamakura, W.A. (2001) Satisfaction, repurchase intent, and repurchase behavior: investigating the moderating effect of customer characteristics, Journal of Marketing Research, 38, 1, pp. 131-142.
-
(2001)
Journal of Marketing Research
, vol.38
, Issue.1
, pp. 131-142
-
-
Mittal, V.1
Kamakura, W.A.2
-
12
-
-
0033425431
-
Attribute-level performance, satisfaction, and behavioral intentions over time: A consumption-system approach
-
Mittal, V., Kumar, P. & Tsiros, M. (1999) Attribute-level performance, satisfaction, and behavioral intentions over time: a consumption-system approach, Journal of Marketing, 63, 2, pp. 88-101.
-
(1999)
Journal of Marketing
, vol.63
, Issue.2
, pp. 88-101
-
-
Mittal, V.1
Kumar, P.2
Tsiros, M.3
-
13
-
-
0011988177
-
When do purchase intentions predict sales?
-
Marketing Science Institute, June, Report No. 97-112
-
Morwitz, V.G., Steckel, J.H. & Gupta, A. (1997) When do purchase intentions predict sales? Working paper, Marketing Science Institute, June, Report No. 97-112.
-
(1997)
Working Paper
-
-
Morwitz, V.G.1
Steckel, J.H.2
Gupta, A.3
-
15
-
-
0038509087
-
The effect of relational constructs on customer referrals and number of services purchased from a multi-service provider: Does age or relationship matter?
-
Verhoef, P.C., Franses, P.H. & Hoekstra, J.C. (2002) The effect of relational constructs on customer referrals and number of services purchased from a multi-service provider: does age or relationship matter? Journal of the Academy of Marketing Science, 30, 3, pp. 202-212.
-
(2002)
Journal of the Academy of Marketing Science
, vol.30
, Issue.3
, pp. 202-212
-
-
Verhoef, P.C.1
Franses, P.H.2
Hoekstra, J.C.3
-
16
-
-
0042260984
-
The impact of satisfaction and payment equity on cross buying: A dynamic model for a multi-service provider
-
Verhoef, P.C., Franses, P.H. & Hoekstra, J.C. (2001) The impact of satisfaction and payment equity on cross buying: a dynamic model for a multi-service provider, Journal of Retailing, 77, 3, pp. 359-78.
-
(2001)
Journal of Retailing
, vol.77
, Issue.3
, pp. 359-378
-
-
Verhoef, P.C.1
Franses, P.H.2
Hoekstra, J.C.3
-
17
-
-
0036479307
-
Attitudes towards customer satisfaction measurement in the retail sector
-
Wilson, A. (2002) Attitudes towards customer satisfaction measurement in the retail sector, International Journal of Market Research, 44, 2, pp. 213-222.
-
(2002)
International Journal of Market Research
, vol.44
, Issue.2
, pp. 213-222
-
-
Wilson, A.1
|