Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments

International Journal of Research in Marketing

Volumn 15, Issue 1, 1998, Pages 71-78

  Wedel, Michel ^a   Vriens, Marco ^b   Bijmolt, Tammo H A ^b   Krijnen, Wim ^a   Leeflang, Peter S H ^a  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

^b TILBURG UNIVERSITY   (Netherlands)

Author keywords

Conjoint choice experiments; Familiarity; Mixture of multinomial logits; Multi dimensional scaling

Indexed keywords

EID: 0031993083     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-8116(97)00027-X     Document Type: Article

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