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Volumn 2, Issue 1-2, 2005, Pages 5-19

Promises, paradoxes, and firm adaptation in international e-commerce

Author keywords

e commerce; global marketing; international marketing; internet marketing; standardisation vs. adaptation

Indexed keywords


EID: 40349093618     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/ijima.2005.007501     Document Type: Article
Times cited : (1)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.