Promises, paradoxes, and firm adaptation in international e-commerce

International Journal of Internet Marketing and Advertising

Volumn 2, Issue 1-2, 2005, Pages 5-19

  Story, John ^a  

^a IDAHO STATE UNIVERSITY   (United States)

Author keywords

e commerce; global marketing; international marketing; internet marketing; standardisation vs. adaptation

Indexed keywords

EID: 40349093618     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/ijima.2005.007501     Document Type: Article

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