E-marketing utilisation, endogenous situation and organisational performance in small Austrian software businesses

International Journal of Internet Marketing and Advertising

Volumn 4, Issue 2-3, 2008, Pages 262-280

  Bernroider, Edward W N ^a  

^a VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

Austria; E commerce; E marketing; Internet marketing and advertising; Organisational performance; Small to Medium sized Enterprises; SMEs; Software industry

Indexed keywords

EID: 39149085044     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2008.017025     Document Type: Article

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