Does advertising affect market size? Some evidence from the united kingdom

International Journal of Advertising

Volumn 17, Issue 3, 1998, Pages 267-300

  Ambler, Tim ^a   Broadbent, Simon ^b   Feldwick, Paul ^c  

^a LONDON BUSINESS SCHOOL   (United Kingdom)

^b Brand Consultancy   (United Kingdom)

^c BMP DDB   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 38949084970     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1998.11104721     Document Type: Article

References (13)

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8. Jones, J.P., (1992) How Much is Enough? Getting the Most from Your Advertising Dollar. New York: Simon & Schuster—Lexington Books.
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