From broadway to the Bistro: Partnering with the arts to attract upscale customers

International Journal of Hospitality Management

Volumn 27, Issue 2, 2008, Pages 197-203

  McCleary, Ken W ^a   Lattimer, Charles L ^b   Clemenz, Candice E ^c   Weaver, Pamela A ^a  

^a VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

^b Cooperative Leadership Institute ^*  (United States)

^c PAMPLIN COLLEGE OF BUSINESS   (United States)

Author keywords

Arts; Culture industry; Restaurants; Upscale market segment

Indexed keywords

EID: 38949099060     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2007.08.003     Document Type: Article

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