Competitive strategy and performance measurement in the Malaysian context: An exploratory study

Management Decision

Volumn 46, Issue 1, 2008, Pages 5-31

  Jusoh, Ruzita ^a   Parnell, John A ^b  

^a UNIVERSITY OF MALAYA   (Malaysia)

^b UNIVERSITY OF NORTH CAROLINA AT PEMBROKE   (United States)

Author keywords

Balanced scorecard; Competitive strategy; Malaysia; Management strategy; Performance management

Indexed keywords

EID: 38749142125     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740810846716     Document Type: Article

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