A new framework for global expansion: A dynamic diversification-coordination (DDC) model

Management Decision

Volumn 46, Issue 1, 2008, Pages 131-151

  Moon, Hwy Chang ^a   Kim, Min Young ^b  

^a Seoul National University   (South Korea)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Diversification; Functional management; Globalization; Marketing strategy

Indexed keywords

EID: 38749098646     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740810846789     Document Type: Article

References (52)

1. Bartlett, C.A. and Ghoshal, S. (1989), Managing across Borders: The Transnational Solution, Harvard Business School Press, Boston, MA.
2. Benito, G.R.G. (2003), "Seen through the lens of international business strategy", Keynote Lecture at the International Conference on Divestment: Corporate Strategies, the Regions and Policy Responses, Lisbon.
3. Capar, N. and Kotabe, M. (2003), "The relationship between international diversification and performance in service firms", Journal of International Business Studies, Vol. 34, pp. 345-55.
4. Collis, D.J. (1991), "A resource-based analysis of global competition: The case of the bearings industry", Strategic Management Journal, Vol. 12, pp. 49-68.
5. Contractor, F.J., Kundu, S.K. and Hsu, C.C. (2003), "A three-stage theory of international expansion: The link between multinationality and performance in the service sector", Journal of International Business Studies, Vol. 34 No. 1, pp. 5-18.
6. Douglas, S.P. and Wind, Y. (1987), "The myth of globalization", Columbia Journal of World Business, Vol. 22 No. 4, pp. 19-29.
7. Dunning, J.H. (1981), International Production and the Multinational Enterprise, George Allen & Unwin, London.
8. Dunning, J.H. (1988), "The eclectic paradigm of international production: A restatement and some possible extensions", Journal of International Business Studies, Vol. 19 No. 1, pp. 1-32.
9. Dunning, J.H. (2000), "The eclectic paradigm as an envelope for economic and business theories of MNE activity", International Business Review, Vol. 9 No. 2, pp. 163-90.
10. Farrell, D. (2004), "Beyond offshoring: Assess your company's global potential", Harvard Business Review, Vol. 82 No. 12, pp. 82-90.
11. Fortune (2002), "The Global 500", p. 97.
12. Forbes.com (2002), "The Global 500", available at: www.forbes.com/global/2002/0722/global.html.
13. Grant, R.M. (1998), Contemporary Strategy Analysis: Concepts, Techniques, Applications, 3rd ed., Blackwell Business, Malden, MA.
14. Grosse, R. (2005), "Are the largest financial institutions really 'global'?", Management International Review, Vol. 45 No. 1, pp. 129-44.
15. Hair, J.F., Anderson, R.E., Tatham, R.L. and Black, W. (1998), Multivariate Data Analysis, 5th ed., Prentice-Hall, Englewood Cliffs, NJ.
16. Hamel, G. and Prahalad, C.K. (1985), "Do you really have a global strategy?", Harvard Business Review, Vol. 63 No. 4, pp. 139-48.
17. Harzing, A.W. (2000), "An empirical analysis and extension of the Bartlett and Ghoshal typology of multinational companies", Journal of International Business Studies, Vol. 31 No. 1, pp. 101-20.
18. Hitt, M.A. and Ireland, R.D. (1985), "Corporate distinctive competence, strategy, industry and performance", Strategic Management Journal, Vol. 6 No. 3, pp. 273-93.
19. Hitt, M.A., Ireland, R.D. and Palia, K.A. (1982), "Industrial firms' grand strategy and functional importance: Moderating effects of technology and uncertainty", Academy of Management Journal, Vol. 25 No. 2, pp. 265-98.
20. Hout, T., Porter, M.E. and Rudden, E. (1982), "How global companies win out", Harvard Business Review, Vol. 60 No. 5, pp. 98-108.
21. Hung, K.H., Li, S.Y. and Belk, R.W. (2007), "Glocal understandings: female readers' perceptions of the new woman in Chinese advertising", Journal of International Business Studies, forthcoming.
22. Johnson, J.H. (1995), "An empirical analysis of the integration-responsiveness framework: US construction equipment industry firms in global competition", Journal of International Business Studies, Vol. 26 No. 3, pp. 621-35.
23. Kim, K., Park, J.H. and Prescott, J.E. (2003), "The global integration of business functions: A study of multinational businesses in integrated global industries", Journal of International Business Studies, Vol. 34 No. 4, pp. 327-44.
24. Kumar, M.S. (1984), Growth, Acquisition, and Investment: An Analysis of the Growth of Industrial Firms and Their Overseas Activities, Cambridge University Press, Cambridge.
25. Levitt, T. (1983), "The globalization of markets", Harvard Business Review, Vol. 61 No. 3, pp. 92-102.
26. Makhija, M.V., Kim, K. and Williamson, S.D. (1997), "Measuring globalization of industries using a national industry approach: empirical evidence across five countries and over time", Journal of International Business Studies, Vol. 28 No. 4, pp. 679-710.
27. Malnight, T.W. (1995), "Globalization of an ethnocentric firm: An evolutionary perspective", Strategic Management Journal, Vol. 16 No. 2, pp. 119-42.
28. Martinez, J.I. and Jarillo, J.C. (1989), "The evolution of research on coordination mechanisms in multinational corporations", Journal of International Business Studies, No. 3, pp. 489-514.
29. Moon, H.C. (1994), "A revised framework of global strategy: extending the coordination configuration framework", The International Executive, Vol. 36 No. 5, pp. 557-74.
30. Porter, M.E. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors, Free Press, New York, NY.
31. Porter, M.E. (1985), Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, New York, NY.
32. Porter, M.E. (1986), Competition in Global Industries, Harvard Business School Press, Boston, MA.
33. Porter, M.E. (1996), "What is strategy?", Harvard Business Review, Vol. 74 No. 6, pp. 61-78.
34. Prahalad, C.K. and Doz, Y.L. (1987), The Multinational Mission: Balancing Local Demands and Global Vision, Free Press & Collier Macmillan, New York, NY.
35. Rigby, D.K. and Vishwanath, V. (2006), "Localization the revolution in consumer markets", Harvard Business Review, Vol. 84 No. 4, pp. 82-92.
36. Rommel, G., Bruck, F., Diederichs, R., Kluge, J. and Kempis, R. (1995), Simplicity Wins: How Germany's Mid-sized Industrial Companies Succeed, Harvard Business School Press, Boston, MA.
37. Roth, K. (1992), "International configuration and coordination archetypes for medium-sized firms in global industries", Journal of International Business Studies, Vol. 23 No. 3, pp. 533-49.
38. Roth, K. and Morrison, A.J. (1990), "An empirical analysis of the integration-responsiveness framework in global industries", Journal of International Business Studies, Vol. 21 No. 4, pp. 541-64.
39. Roth, K., Schweiger, D.M. and Morrison, A.J. (1991), "Global strategy implementation at the business unit level: Operational capabilities and administrative mechanisms", Journal of International Business Studies, Vol. 22 No. 3, pp. 369-402.
40. Rugman, A. and Hodgetts, R. (2001), "The end of global strategy", European Management Journal, Vol. 19 No. 4, pp. 333-43.
41. Rugman, A.M. and Verbeke, A. (2004), "A perspective on regional and global strategies of multinational enterprises", Journal of International Business Studies, Vol. 35 No. 1, pp. 3-18.
42. Rugman, A.M. and Verbeke, A. (2006), "Strategies for multinational enterprises", in Faulkner, D. and Campbell, A. (Eds), The Oxford Handbook of Strategy, Oxford University Press, Oxford, pp. 675-97.
43. Sullivan, D. (1994), "Measuring the degree of internationalization of a firm", Journal of International Business Studies, Vol. 25 No. 2, pp. 325-43.
44. Svensson, G. (2001), "Glocalization of business activities: A glocal strategy approach", Management Decision, Vol. 39 No. 1, pp. 6-18.
45. Svensson, G. (2002), "Beyond global marketing and the globalization of marketing activities", Management Decision, Vol. 40 Nos 5/6, pp. 574-83.
46. Taggart, J.H. (1997), "Autonomy and procedural justice: A framework for evaluating subsidiary strategy", Journal of International Business Studies, Vol. 28 No. 1, pp. 51-76.
47. Tallman, S.B. and Yip, G.S. (2003), "Strategy and the multinational enterprise", in Rugman, A.M. and Brewer, T.L. (Eds), The Oxford Handbook of International Business, Oxford University Press, Oxford, pp. 317-48.
48. UNCTAD (1995), World Investment Report 1995: Transnational Corporations and Competitiveness, United Nations, New York and Geneva.
49. UNCTAD (2003), UNCTAD World Investment Report 2003: FDI Policies for Development: National and International Perspectives, Untied Nations, New York and Geneva.
50. Vernon, R. (1971), Sovereignty at Bay: The Multinational Spread of US Enterprises, Basic Books, New York, NY.
51. Westney, D.E. and Zaheer, S. (2003), "The multinational enterprise as an organization", in Rugman, A.M. and Brewer, T.L. (Eds), The Oxford Handbook of International Business, Oxford University Press, Oxford, pp. 349-79.
52. Yip, G.S. (1992), Total Global Strategy: Managing for Worldwide Competitive Advantage, Prentice-Hall, Englewood Cliffs, NJ.