Market segmentation in time of crisis: A case study of the MICE sector in Thailand

Journal of Travel and Tourism Marketing

Volumn 23, Issue 2-4, 2007, Pages 151-161

  Campiranon, Kom ^a   Arcodia, Charles ^a  

^a UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

Crisis; Market segmentation; Marketing; MICE; Thailand; Tourism

Indexed keywords

EID: 38349131727     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v23n02_12     Document Type: Article

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