An interpretive examination of the development of cultural sensitivity in international business

Journal of International Business Studies

Volumn 39, Issue 1, 2008, Pages 71-87

  Shapiro, Jon M ^a   Ozanne, Julie L ^b   Saatcioglu, Bige ^b  

^a NORTHEASTERN STATE UNIVERSITY   (United States)

^b PAMPLIN COLLEGE OF BUSINESS   (United States)

Author keywords

Cultural intelligence; Cultural knowledge; Cultural sensitivity; Intercultural communication; Relationship marketing; Trust

Indexed keywords

EID: 38049186606     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/palgrave.jibs.8400327     Document Type: Article

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