“Know your customer”: marketing, governmentality and the “new consumer” of financial services

Management Decision

Volumn 40, Issue 4, 2002, Pages 318-328

  Hodgson, Damian ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Central government; Financial services; Marketing; Society

Indexed keywords

EID: 84986120934     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740210426312     Document Type: Article

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