Research notes: The personal involvement inventory: Reduction, revision, and application to advertising

Journal of Advertising

Volumn 23, Issue 4, 1994, Pages 59-70

  Zaichkowsky, Judith Lynne ^a  

^a Fraser University   (United States)

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EID: 84952751873     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1943.10673459     Document Type: Article

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