Consumer well-being and quality of life: An assessment and directions for future research

Journal of Macromarketing

Volumn 26, Issue 1, 2006, Pages 77-80

  Malhotra, Naresh K ^a  

^a GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Consumer life cycle; Consumer well being; Quality of life; Segmentation

Indexed keywords

EID: 33646191222     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146705285970     Document Type: Article

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