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Volumn 7, Issue 1, 2007, Pages

Advertising as a distortion of social learning

Author keywords

Advertising; Availability heuristic; Herding behavior; Information; Product quality

Indexed keywords


EID: 35948952433     PISSN: None     EISSN: 19351704     Source Type: Journal    
DOI: 10.2202/1935-1704.1374     Document Type: Article
Times cited : (5)

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